WYDL-FM CORINTH MS
THE CROSSROAD'S #1
HIT MUSIC STATION
LISTEN LIVE
HOT 100 on WYDL-FM 100.3 is the #1 Hit Music Station serving North Mississippi and Southwest Tennessee, including Corinth, Selmer, Bolivar, Savannah, and beyond. Broadcasting a high-energy Hot AC format, HOT 100 delivers today’s biggest hits along with the best throwbacks, keeping listeners locked in all day long.
The on-air lineup is stacked with star power—Anna & Raven get the mornings started with laughs and pop culture buzz, followed by legendary radio icon Rick Dees during middays. Afternoons heat up with Tic-Tak, a market favorite for over two decades, and the night wraps up with the bold and entertaining Tino Cochino Radio Show, filled with high energy, listener call-ins, and real talk.
HOT 100 goes beyond just music—it's a vibrant part of the community. From exciting giveaways and can’t-miss contests to active involvement with local schools, events, and causes, the station connects with its audience on-air, online, and in-person. Whether it's concert tickets, cash prizes, or surprise pop-up events, HOT 100 is always finding ways to give back and turn up the energy across the region.
METRO MARKET REACH
REGIONAL COVERAGE
WYDL-FM / HOT 100 (100.3 FM) strategically covers a wide and valuable portion of the Mid-South, reaching deep into North Mississippi and Southwest Tennessee. The station has strong coverage in key cities like Corinth, Selmer, Bolivar, and Savannah, and its signal stretches further to touch parts of Tupelo, Mississippi, Jackson, Tennessee, and even into the Shoals region of Alabama.
With its reach and cultural alignment, HOT 100 also holds significant influence for Memphis-based advertisers, particularly those looking to expand visibility into the outer suburbs and feeder markets that impact Memphis consumer behavior. This makes WYDL-FM a uniquely positioned station—perfect for brands seeking a high-energy, family-driven audience across a multi-state footprint.
ON-AIR PERSONALITIES
ANNA & RAVEN
MORNINGS 5-10 AM
Anna & Raven is a high-energy, family-friendly morning show blending humor, pop culture, and listener interaction, delivering relatable content that connects with audiences and drives strong ratings.
RICK DEES
MIDDAYS 10 AM-3 PM
Rick Dees delivers a legendary blend of music, humor, and entertainment, engaging his listeners with fun facts, quick wit, and his signature, timeless charisma.
TIC TAK
AFTERNOONS 3-7 PM
TicTak brings high-energy personality, today’s hottest hits, and a blend of jokes, wit, and charm that keeps listeners engaged, entertained, and coming back for more every afternoon.
TINO COCHINO
NIGHTS 7-11 PM
Tino Cochino brings bold energy, unfiltered opinions, and real-life talk to nights, mixing today’s hottest hits with humor, attitude, and authenticity that keeps listeners locked in and entertained.
AUDIENCE DEMOGRAPHICS
Station: WYDL — Middleton, TN (Serving SW Tennessee and North MS)
Format: Contemporary Hit Radio (Top 40)
Target Age Range: 25–54 Adults
Gender Split: 55% Female / 45% Male
Household Income: 60% earn $40,000+
Education Level: 58% attended college or hold a college degree
Lifestyle & Interests:
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Trendsetters and early adopters of new technology
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Active on social media platforms
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Frequent concert and music festival attendees
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Fashion-conscious and brand-aware
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Health and fitness enthusiasts
Top Purchasing Categories:
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Electronics and gadgets
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Streaming services and subscriptions
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Fashion apparel and accessories
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Beauty and personal care products
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Fast food and casual dining
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Fitness memberships and equipment
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Concert tickets and entertainment experiences
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Automotive (first-time car buyers, compact cars)
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Mobile phones and accessories
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Gaming consoles and video games
Listening Location Breakdown:
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50% In-Car
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30% At Home
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20% At Work or School
OUR CLIENTS
Our radio stations proudly serve a diverse mix of advertisers—from national brands and regional chains to trusted local businesses. Here's just a small sample of the many partners who choose us to connect with their customers.
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ADVERTISE WITH US
We serve key markets across the Mid-South, including Huntsville, Tupelo and North Mississippi, Jackson and Southern Tennessee. Looking to advertise, promote your business, or connect with our team? We’d love to hear from you! Contact us at Southern Broadcasting today by completing the form below or call our team at the main office number below for quick response.
Mike Brandt – General Manager
Heather Pate – Senior Media Consultant
📞 Main Office: (256) 349-2041
📧 Email: info@southernradio.net