WXWX-FM TUPELO, MISSISSIPPI
TUPELO'S #1
HIT MUSIC STATION
LISTEN LIVE
Wild 96.3 is Tupelo’s #1 Hit Music Station, broadcasting on 96.3 FM with a high-energy CHR/Top-40 format that features today’s biggest hits and the best flashbacks. The station keeps listeners engaged all day with a great lineup: Anna & Raven in the morning, longtime radio favorite Rick Dees during middays, listener favorite Tic-Tak—who’s been a staple in the market for over 20 years—in the afternoon, and The Tino Cochino Radio Show at night, bringing high energy, fun, and plenty of listener interaction with call-ins and real talk.
Beyond the music, WXWX is deeply connected to the Tupelo community—known for exciting giveaways, can't-miss contests, and strong listener interaction both on-air and online. From concert tickets to cash prizes, the station is always finding ways to reward its loyal audience while staying involved in local events, schools, and causes.
METRO MARKET REACH
REGIONAL COVERAGE
WXWX-FM broadcasts across Northeast Mississippi, delivering strong regional coverage that reaches Tupelo and surrounding communities including Saltillo, New Albany, Pontotoc, Fulton, and beyond. Its signal provides reliable, high-quality coverage across the area, making it a go-to station for hit music and local connection throughout the region.
ON-AIR PERSONALITIES
ANNA & RAVEN
MORNINGS 5-10 AM
Anna & Raven is a high-energy, family-friendly morning show blending humor, pop culture, and listener interaction, delivering relatable content that connects with audiences and drives strong ratings.
RICK DEES
MIDDAYS 10 AM-3 PM
Rick Dees delivers a legendary blend of music, humor, and entertainment, engaging his listeners with fun facts, quick wit, and his signature, timeless charisma.
TIC TAK
AFTERNOONS 3-7 PM
TicTak brings high-energy personality, today’s hottest hits, and a blend of jokes, wit, and charm that keeps listeners engaged, entertained, and coming back for more every afternoon.
TINO COCHINO
NIGHTS 7-11 PM
Tino Cochino brings bold energy, unfiltered opinions, and real-life talk to nights, mixing today’s hottest hits with humor, attitude, and authenticity that keeps listeners locked in and entertained.
AUDIENCE DEMOGRAPHICS
Station: WXWX — (Tupelo MS Market)
Format: Contemporary Hit Radio (Top 40)
Target Age Range: 18–34 Adults
Gender Split: 55% Female / 45%
Household Income: 60% earn $40,000+
Education Level: 58% attended college or hold a college degree
Lifestyle & Interests:
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Trendsetters and early adopters of new technology
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Active on social media platforms
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Frequent concert and music festival attendees
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Fashion-conscious and brand-aware
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Health and fitness enthusiasts
Top Purchasing Categories:
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Electronics and gadgets
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Streaming services and subscriptions
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Fashion apparel and accessories
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Beauty and personal care products
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Fast food and casual dining
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Fitness memberships and equipment
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Concert tickets and entertainment experiences
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Automotive (first-time car buyers, compact cars)
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Mobile phones and accessories
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Gaming consoles and video games
Listening Location Breakdown:
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50% In-Car
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30% At Home
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20% At Work or School
OUR CLIENTS
Our radio stations proudly serve a diverse mix of advertisers—from national brands and regional chains to trusted local businesses. Here's just a small sample of the many partners who choose us to connect with their customers.
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ADVERTISE WITH US
We serve key markets across the Mid-South, including Huntsville, Tupelo and North Mississippi, Jackson and Southern Tennessee. Looking to advertise, promote your business, or connect with our team? We’d love to hear from you! Contact us at Southern Broadcasting today by completing the form below or call our team at the main office number below for quick response.
Mike Brandt – General Manager
Heather Pate – Senior Media Consultant
📞 Main Office: (256) 349-2041
📧 Email: info@southernradio.net