WWMR-FM TUPELO MS
TODAY'S HOT NEW COUNTRY AND YOUR ALL-TIME FAVORITES
LISTEN LIVE
Serving Tupelo and Northeast Mississippi, Outlaw 102.9 is where today's hottest new country meets your all-time favorites from the ‘90s and early 2000s. Broadcasting from Tupelo — the birthplace of the King of Rock and Roll, Elvis Presley — we’re proud to serve a region rich in musical heritage and Southern charm.
Tupelo is more than just history; it’s a vibrant, progressive, and growing community — and Outlaw 102.9 reflects that spirit. Our playlist blends the best of today’s chart-topping country artists with the timeless sounds of legends from the last few decades, creating a station that appeals to both new fans and longtime country lovers.
Outlaw 102.9 is the trusted voice of Northeast Mississippi, delivering not only great music but also strong community involvement, local updates, and a sound that feels like home. Whether you're tuning in on the job, in the truck, or at home, we’re the soundtrack for life in Tupelo and beyond.
METRO MARKET REACH
REGIONAL COVERAGE
Outlaw 102.9’s powerful signal covers the entire Tupelo metro area and extends deep into Northeast Mississippi, reaching listeners across surrounding counties and rural communities. Our coverage also pushes across state lines into Northwest Alabama, making us a true regional voice for country music fans.
From the heart of Tupelo to towns across the region, Outlaw 102.9 delivers strong, reliable coverage that connects with a broad audience throughout North Mississippi and into neighboring Alabama.
ON-AIR PERSONALITIES
BROADWAY & FRIENDS
MORNINGS 6-10 AM
Weekday mornings come alive with laughs, local stories, trending topics, and your favorite music. It’s an upbeat, entertaining mix that keeps you informed, engaged, and ready to tackle the day.
KATIE & COMPANY
MIDDAYS 10 AM-3 PM
Bright, fun, and full of heart—mornings feature the perfect blend of today’s country hits, artist interviews and celebrity scoop, real-life moments, and good vibes to keep you smiling all day long.
ROWDY YATES
AFTERNOONS 3-7 PM
Afternoons are more fun with a bold mix of country favorites, lively stories, and plenty of personality. It’s the perfect way to unwind, sing along, and ride out the day with Rowdy on Outlaw.
B-DUB RADIO
NIGHTS 7-11 PM
Evenings light up with the hottest country hits, fun conversations, and a whole lot of energy. It’s the perfect soundtrack for winding down or turning up, with nonstop good vibes and listener favorites.
AUDIENCE DEMOGRAPHICS
Station: WWMR 102.9 FM — Saltillo/Tupelo, MS
Format: New Country and 90's Classics
Target Age Range: 25–54 Adults
Gender Split: 50% Female / 50% Male
Household Income: 65% earn $50,000+
Education Level: 60% attended college or hold a college degree
Lifestyle & Interests:
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Fans of contemporary country hits and 90's country classics
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Family-oriented and community-focused
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Active participants in outdoor activities such as hunting, fishing, and camping
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Regular attendees of country music concerts and local festivals
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Interest in automotive culture, particularly trucks and SUVs
Top Purchasing Categories:
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Automotive (trucks, SUVs, and related accessories)
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Outdoor and sporting goods
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Home improvement and gardening supplies
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Country apparel and footwear
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Family dining and casual restaurants
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Health and wellness products
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Electronics and home entertainment systems
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Travel and leisure services
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Beverages, including beer and spirits
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Financial and insurance services
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Listening Location Breakdown:
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55% In-Car
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30% At Home
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15% At Work
OUR CLIENTS
Our radio stations proudly serve a diverse mix of advertisers—from national brands and regional chains to trusted local businesses. Here's just a small sample of the many partners who choose us to connect with their customers.
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ADVERTISE WITH US
We serve key markets across the Mid-South, including Huntsville, Tupelo and North Mississippi, Jackson and Southern Tennessee. Looking to advertise, promote your business, or connect with our team? We’d love to hear from you! Contact us at Southern Broadcasting today by completing the form below or call our team at the main office number below for quick response.
Mike Brandt – General Manager
Heather Pate – Senior Media Consultant
📞 Main Office: (256) 349-2041
📧 Email: info@southernradio.net