AUDIENCE DEMOGRAPHICS

Station: WWGM — Selmer, TN (Jackson Market)

Format: Classic Rock​

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Target Age Range:  35–64 Adults​

Gender Split:  60% Male / 40% Female​

Household Income:  65% earn $50,000+​

Education Level:  60% attended college or hold a college degree​

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Lifestyle & Interests:

• Enthusiasts of classic rock music from the '60s, '70s, and '80s​

• Active in local community events and festivals​

• Interest in automotive culture, including classic cars and motorcycles​

• Engage in outdoor activities such as fishing, hunting, and camping​

• Appreciation for live music events and concerts​

Top Purchasing Categories:

• Automotive (including parts and accessories)​

• Home improvement and hardware supplies​

• Outdoor and sporting goods​

• Electronics and home entertainment systems​

• Casual dining and local eateries​

• Beverages, including craft beers and spirits​

• Travel and leisure services​

• Health and wellness products​

• Music-related merchandise and instruments​

• Financial and insurance services​

Listening Location Breakdown:

• 50% In-Car​

• 35% At Home​

• 15% At Work